March 17-22, 2025

RE/SET: Santa Fe


A Unique Business Mastermind & Wellness Retreat in Santa Fe, New Mexico.


The event begins in…



Join successful entrepreneurs, leaders, and executives for a unique and immersive experience at our Santa Fe Workshop, located 25 minutes from downtown on a stunning 2,500-acre private ranch. Optimize your personal and business aspects through daily presentations, interactive consulting sessions, and problem-solving “hot seats.”

And don’t worry, this isn’t all business—we schedule plenty of free time each day for you to relax, connect, and explore the luxurious surroundings, making this week-long event a perfect blend of learning and leisure.

The Setting

Nestled within the stunning Santa Fe landscape, the private, secluded ranch offers a memorable escape that seamlessly melds the captivating spirit of the area’s cultural heritage with the comforts of contemporary elegance.

Whether it’s horseback riding and astronomy, cooking classes and music by the fire, or an immersion into regenerative ranching and soil science, you will experience learning, inspiration, and connection in new and unexpected ways.


Chip Conley

New York Times bestselling author Chip Conley is the hospitality maverick who helped Airbnb’s founders turn their fast-growing tech start-up into the global hospitality brand.

Mike Koenigs

Mike Koenigs is a 13-time #1 bestselling author, “Marketer of the Year”, and serial entrepreneur best known for turning business owners into Transformational Business Celebrity Influencers.

Marissa Andrada

Krispy Kreme’s Independent Board Director & former Chipotle CHRO, Marissa Andrada is a people-focused thought leader. She excels in strategy, talent development, and navigating founder/CEO transitions.

Blake Eastman

Behavioral scientist Blake Eastman helps CEOs, entrepreneurs, and executives craft a customized style of behavioral leadership. He is the founder of The Nonverbal Group and former adjunct psychology professor at the City University of New York.


Nick Sonnenberg is the world's leading business efficiency expert, founder and CEO of Leverage, an Inc. columnist and author of the upcoming book, Come Up for Air: How Teams Can Leverage Systems and Tools to Stop Drowning in Work.

As a serial entrepreneur with a passion for productivity and a background in data science, Nick’s mission is to help companies prepare for the future of work by leveraging the power of remote teams, digital tools, and powerful automations.

He achieves this through his CPR® Business Efficiency Framework, a proven system for leaders, managers, and teams to maximize their performance and reduce overwhelm by using the right tools in the right way, at the right time.

This CPR® Framework consistently results in greater output, less stress, happier employees, and the potential to gain an extra full day per week in productivity per person. Nick has worked with individuals and companies of all sizes including Tony Robbins, Jay Abraham, Facebook, Poo~Pourri, Consensys, and more.


The Optimize Workshop is a transformative two-day business consulting workshop led by Nick Sonnenberg and Jessica Carroll. It’s designed for business owners and professionals looking to optimize operations and increase productivity. The workshop will be held at the luxurious Modern Elder Academy, a luxurious hotel located in Santa Fe, New Mexico providing a unique blend of interactive sessions, brainstorming by the fireplace, and group outings in the snowy Idaho landscape.

The workshop is scheduled from March 17-22, 2025

Expect business brainstorming sessions, open forum discussions, and insights into productivity hacks and biz ops tech. The workshop aims to uncover growth opportunities, improve team efficiency, and unlock your potential in a cozy cabin setting.

Whether it’s horseback riding and astronomy, cooking classes and music by the fire, or an immersion into regenerative ranching and soil science, you will experience learning, inspiration, and connection in new and unexpected ways.

The Optimize Workshop will take place at Modern Elder Academy located 25 minutes from downtown on a stunning 2,500-acre private ranch

This event is ideal for business owners and professionals eager to fast-track their personal and business growth. It’s an opportunity to form valuable connections while learning to navigate and eliminate business obstacles.

The workshop will cover a range of topics focused on optimizing business operations, including but not limited to productivity hacks, leveraging biz ops technology, team efficiency strategies, and uncovering hidden growth opportunities. The sessions are interactive, ensuring practical and actionable insights.

The workshop will be led by Nick Sonnenberg, CEO of Leverage, and Jessica Carroll, Head of Events & Community at Leverage. Both are seasoned experts in operational efficiency and business strategy, bringing a wealth of knowledge and practical insights to the event.

The activities such as horseback riding and cooking classes are optional and may incur additional costs. We recommend participants to check with the Modern Elder Academy for specific activity pricing and to book in advance.

Participants are responsible for their own accommodation arrangements. Modern Elder Academy offers luxurious lodging options. We advise booking your stay directly with the ranch as soon as possible after registering for the workshop, as availability is limited.

Meals during the workshop days are included as part of the event. Participants will enjoy a variety of dining options, catering to different dietary needs. Please inform us of any dietary restrictions in advance.

We recommend that participants come prepared with specific business challenges or goals they wish to address. Bringing a notebook or digital device for note-taking can also be helpful. Prior to the workshop, participants will receive a welcome pack with more detailed information on how to prepare.

Absolutely. The Optimize Workshop provides ample opportunities for networking with fellow business leaders and professionals. The informal setting and group activities are designed to foster connections and collaborations.


We are curating a small group of successful entrepreneurs for this event to ensure the experience is as valuable as possible for everyone that attends.

If you’d like to participate, schedule a call with us HERE. For further questions, please email us at

We look forward to connecting with you!

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